With a head office in Harderwijk, the Netherlands, branches in the Czech Republic, China, America and Mexico, and worldwide customers in various segments (including the automotive sector), AWL can be regarded as a top company.
AWL supplies automated production lines for welding and gluing of components. Within the company, certain lines had to be produced in increasingly higher volumes. This required a standardization and modularization process. In addition, in order to deliver standardized systems, it was important to better manage the sales process, to ensure that the customer is offered and delivered a product that falls within the framework of those defined modules and module variants. And this is exactly what Merkato is now guaranteeing worldwide within all AWL business units. In addition to this well-defined sales process, our configurator also provides better calculations and better quotes - which are also drawn up much faster!
The templates are easy to build and the knowledge rules are easy to record. The project structure within Merkato also appears to be perfect for designing machine lines that work together. Ideal for AWL to put together a process line, which also uses a simple, graphical configurator in order to 'click the blocks together'.
Also nice to know: Merkato was chosen by AWL after a long and intensive selection process!
In recent years, the company had been growing at lightning speed, and because every system they supply is custom-made, making the corresponding quotations began to require more and more resources. This stood in the way of rapid international expansion, which is why Wiejelo contacted Merkato.
In Merkato, we captured and automated all processes. As a result, the error rate due to human error was significantly reduced.
Making no concessions: that is important to SIEPLO. And that is exactly why SIEPLO chose Merkato!
SafanDarley has big ambitions for the coming years. That a good sales configurator would play an important role in this was long obvious.